How did Tencent take WeChat so far ahead of its rivals? The answer lies partly in the peculiarities of the local market. Unlike most Westerners, many Chinese possessed multiplemobile devices, and they quickly took to an app that offered them an easy way to integrate them all into a single digital identity. In America messaging apps had a potent competitor in the form of basic mobile-phone plans, which bundled in SMS messaging. But text messages were costly in China, so consumers eagerly adopted the free messaging app. And e-mail never took off on the mainland the way it has around the world, mainly because the internet came late; that left an opening for messaging apps.
But the bigger explanation for WeChat's rise is Tencent's ability to innovate. Many Chinese grew up using QQ, a PC-based messaging platform offered by Tencent that still has over 800m registered users. QQ was a copy of ICQ, a pioneering Israeli messaging service. But then the Chinese imitator learned to think for itself. Spotting the coming rise of the mobile internet, Tencent challenged several internal teams to design and develop a smartphone-only messaging app. The QQ insiders came up with something along the lines of their existing product for the PC, but another team of outsiders (from a just-acquired firm) came up with Weixin. When Tencent launched the new app, it made it easy for QQ's users to transfer their contacts over to the new app.
Another stroke of brilliance came two years ago when the service launched a "red packet" campaign in which WeChat users were able to send digital money to friends and family to celebrate Chinese New Year rather than sending cash in a red envelope, as is customary. It was clever of the firm to turn dutiful gift-giving into an exciting game, notes Connie Chan of Andreessen Horowitz, a VC firm. It also encouraged users to bind together into groups to send money, often in randomized amounts (if you send 3,000 yuan to 30 friends, they may not get 100 yuan each; WeChat decides how much). That in turn led to explosive growth in group chats. This year, over 400m users (both as individuals and in groups) sent 32 billion packets of digital cash during the celebration.
1. Which of the following is mentioned in paragraph one?
A. On the mainland, mobile devices cost a lot.
B. Text messages are less expensive than messaging app in America.
C. Chinese people like messaging apps more than text messages.
D. American messaging apps are not free.
2. How did Tencent invent Weixin?
A. A team of PC insiders invented weixin for Tencent.
B. A team of outsiders acquired by Tencent invented Weixin.
C. Tencent asked the QQ insiders team to create a product.
D. Tencent copied a pioneering Israeli messaging service.
3. What is the outcome of the red packet campaign?
A. Users are increasing to form groups.
B. It caused people to send money in random amounts.
C. The gift-giving process became an exciting game.
D. It changed the way Chinese people send each other gifts.
4. The phrase "stoke of brilliance" means ______.
C. remarkable idea
D. None of the above
5. According to the passage, the success of Weixin mainly attributes to ______
A. QQ's strong user base.
B. the lack of competitors.
C. local market opportunity and innovation.
D. All of the above.
1.【答案】C。解析：細節題。第一段中說"But text messages were costly in China, so consumers eagerly adopted the free messaging app."指的是發短信很貴，而不是A項手機很貴，故A錯誤。這一句還說明，在中國，發短信很貴，所以人們選擇免費的聊天軟件，也就是說聊天軟件更便宜;而在美國，發送短信是否比聊天軟件便宜，在文中沒有提到，故B錯誤。C項說人們更喜歡聊天軟件，符合句意，故C正確。D項美國的聊天軟件是否免費，文章沒有提到，故D錯誤。本題選C。
2.【答案】B。解析：細節題。第二段倒數第二句中說"but another team of outsiders (from a just-acquired firm) came up with Weixin"，即騰訊剛收購的一個團隊研發出了微信，B符合句意，故選B。
3.【答案】C。解析：細節題。第三段中提到It was clever of the firm to turn dutiful gift-giving into an exciting game，即把送禮物變成一個有趣的游戲，C符合句意。A項"用戶越來越多，逐漸建立了多個用戶群"，而文章只是說鼓勵用戶建群發紅包，選項表述偏差，排除A。B項中提到的"人們發隨機金額的紅包"是一種做法，而不是紅包活動的結果，故B錯誤。D項說"它改變了人們送禮物的方式"，這點屬于過度推斷，文章并未提到，故D錯誤。本題選C。
4.【答案】C。解析：詞義題。這個詞組前面有another，說明前一段和后文說的是同一種事物。而上一段主要說的是"another team of outsiders (from a just-acquired firm) came up with Weixin"，一個團隊提出了開發微信的想法，再根據這一段的內容可知，騰訊公司又發起了"紅包"運動，這項活動可以讓微信用戶發之間在線發送紅包，而不用像之前那樣把現金放進信封;緊接著又講到這項"紅包"活動讓送禮物演變成了一個有趣的游戲。所以可以推斷"推出紅包運動"的想法也是一個絕妙的想法，故stoke of brilliance指代的是remarkable idea。故選C。
5.【答案】C。解析：細節題。題干問的是，微信的成功主要歸因于什么。第一段第二句The answer lies partly in the peculiarities of the local market.以及第二段第一句the bigger explanation for WeChat's rise is Tencent's ability to innovate.說明本地市場的特性及騰訊公司的創新能力是重要原因，C正確。而A項QQ用戶的支持，和B項微信競爭對手少，雖然在文章有所提及，但沒有明確點出是微信成功的原因，故排除。本題選C。